Saturday, August 31, 2019

What Does It Mean to Be an Ethical Leader?

Running Head: CRJ220 Assignment 6 CRJ220 Assignment 6 Thomas Seagle Strayer University What does it mean to be an ethical leader? Obviously, one first has to be sure that one is not personally engaged in unethical and corrupt behaviors. Unfortunately, in many recent examples, leaders cannot pass even this first test. In addition, one has to take responsibility for the larger role responsibilities of a leader position.One of the most distressing aspects of public scandals involving public officials is the discovery that their wrongdoing was often well known to those who should have done something about it, the topic of the â€Å"Quote and Query† box. (Pollock, J. 2010 Ethical Dilemmas and Decisions in Criminal Justice Sixth Edition) Leadership is the position or function of a leader, a person who guides or directs a group. Criminal justice professionals should develop and maintain leadership skills in their professional and personal lives because it’s what they do.To som e, they are role models, but to all they are the ones who make and/or carry out the laws. Leadership involves the commitment, dedication, and risk taking attitude of the individual. Some leadership skills that they should obtain is (1) Quick thinking. This means that those working in criminal justice must be of sharp and sound mind, able to adapt to situations quickly and make snap decisions with good judgment. (2) Strong ethical sensibility. You should be ethical, act fairly and always in the best interest of the people. 3) People skills. You need to be able to communicate with others. Communication and people skills are critical in everything from directing traffic to conducting an interview to testifying in court. (4) Knowledgeable of laws. If you work in the criminal field you should be familiar and know the laws of the state and national. Especially officers, they should always be familiar with laws and how to enforce them. (5) Ability to handle stress. Most criminal justice jo bs, even office jobs, can be emotionally and/or physically demanding.They should maintain these because it’s what can help them and others. Ethics is a system of moral principles. Ethics applies to professional responsibilities. Where do ethics play a role in criminal justice? It would be where the people working the field are not supposed to be corrupt, or dishonest, but are allowed to lie to suspects as an interrogation technique. (Weaver, G. R 2006) A virtue ethics perspective considers the law enforcement character, motivations, and intentions (something we didn’t discuss at all under the other two perspectives).According to virtue ethics, it is important that the individual intends to be a good person and exerts effort to develop him or herself as a moral agent, to associate with others who do the same, and to contribute to creating an organizational context that supports ethical behavior. (Denton 2011) Can anyone argue against the idea that if leaders are honest, ethical, and caring, there is a good chance that those who work for them will also be ethical? If administrators and/or managers are hypocritical, untruthful, and use their positions for personal gain, workers often march in these same footsteps.If the business itself is premised on misleading the consumer and perpetrating fraud to secure higher profits, why should business leaders expect that workers would behave any differently? Trautman (2008) offers the â€Å"Corruption Continuum,† which details how organizations can become corrupt through(1) administrative indifference toward integrity, (2) ignoring obvious ethical problems, and creating a (3) hypocrisy and fear dominated culture, all leading to (4) a survival of  Ã‚  the fittest approach by individual employees (who will commit unethical acts to protect  themselves).In any organization, there are those who will almost always make ethical choices,  those who will usually make unethical ones, and those who can be i nfluenced one way or the other. The best course of action is to reward those in the first group and identify  those in the second group and encourage them to find other employment or at least remove them from temptation. Then organizational leaders must create an atmosphere for  the third group that encourages ethical decision making.This can be done by promoting  ethical administrators, rewarding morally courageous behavior, and providing clear and powerful organizational policies that emphasize worthwhile goals and honest means. (Pollock, J 2010 Ethical Dilemmas and Decisions in Criminal Justice Seven Edition) References Pollock, J. (2010) Ethical Dilemmas and Decisions in Criminal Justice Sixth Edition Retrieved June 3, 2012 Denton (2011) Ethics & Leadership in Criminal Justice Retrieved June 3, 2012 from http://www. ppapers. com/essays/Leadership-Skills-For-The-Criminal-Justice/818941 Weaver, G. R (2006) ‘‘Virtue in Organizations: Moral Identity as a Foundation for Moral Retrieved June 3, 2012 from http://media. wiley. com/product_data/excerpt /67/ EH EP 0017 /EHEP001767-2. pdf Pollock, J (2010) Ethical Dilemmas and Decisions in Criminal Justice Seven Edition Retrieved June 3, 2012 from http://www. scribd. com/doc/63772532/Ethical-Dilemmas-and-Decisions-in-Criminal-Justice

Friday, August 30, 2019

Michelle Obama Analysis

October 9, 2012 Written Analysis 1) Speech Goal: What is the goal of the speech? What does the speaker want the listener to do? * The overall goal for Michelle Obama’s speech s to inform the audience that her husband, President Barack Obama is for the people. She wants them to realize that he can relate to every class in America. He has struggled with the same problems that America is facing today at some point in his life. The speaker wants the audience to appreciate who they have as a leader and to be confident enough to re-elect him again. 2) Speech Organization: What is the overall organizational structure of the message? Remember Chapters 11, 12, 13, 14) * The overall message was in a motivated sequence with the 5 steps, attention, need, satisfaction, visualization, and action. 3) Speakers Role: What kind of relationship has the speaker established with the audience? Does he or she speak from a position of power? As an equal? How does this role established by the speaker influence the speech’s effectiveness * Mrs. Obama creates a more equal relationship rather than being superior to the audience even though she has a great deal of power on her back.She speaks to them from an eye to eye perspective. The way the speaker shows the audience how much they can actually relate, the audience is prone to find favor in their similar situations and is more likely to gain a liking for him. This speech is very effective because the audience can see that President Obama and his wife feels what they feel and they know what’s it like to have issues. They didn’t grow up rich, without experiencing the downfalls of society; they had to climb that ladder of success as normal American’s. ) Speaker’s Tone: What is the overall tone, or â€Å"feel,† of the message? How does the speaker use supporting material and delivery clues to establish an overall tone of speech? * This speech has a tone of hope and equality. After hearing this speech you can’t help but feel hopeful that things will get better. The first lady helps you see that it’s possible to make it. There is hope for every family that wants to send their children to college just like there is hope for every family who has soldiers serving their country.Not only that, but there is a sense of equality in the speakers tone to help the audience relate to a much further extent. 5) Speakers Techniques: What does the speaker do to establish credibility? Does the speaker use logical arguments, tell effective and interesting stories, use emotional appeals, and use interesting and precise language? * The speaker creates credibility by basically saying she’s been in their footsteps, especially with her father having a disability and with him being a father and sending his children to college even if he did have to take out loans when he fell short.The speaker does use logical arguments, tells effective and interesting stories, use emotional appeals, and use interesting and precise language. The speaker shows her sincerity in everything she says which shows the audience how much passion is behind every word and scenario. 6) Audience: Who is the intended audience? How effectively and appropriate does the speaker connect to the interest, needs and background of the audience? How does the speaker make the connection with the audience? The intended audience is more of the middle class, she states a lot of issues that middle class people go through, even as growing up as a middle class child, and she went through those same issues. She connects with them by being able to say, â€Å"Yes I’ve been there, and Yes I’ve made it through. † 7) What was your favorite aspect of the speech, and why? * My favorite aspect is how she gives the audience that reassurance that even though times may be hard right now that it is not the end.You have to believe in America and hope for the best. No country or President is p erfect. We have to have our President’s back and show we that we have faith in him. 8) Why is this activity relevant? What do you learn from watching speeches? * This activity was very relevant because as young adults, we need to be more in tuned with what’s going on in our society. We see how the speaker comes across to America by noticing several points that we’ve discussed in class. We learn what to do to improve as speakers ourselves.

Thursday, August 29, 2019

african history essays research papers

We all can relate to changing schools or even starting school for the first time. One who has never experienced this can only imagine being of a different culture, speaking a different language, looking differently and being the â€Å"new kid.† Lucero best describes this when she states, â€Å"Made conscious of the â€Å"otherness† of Indians, my world began to divide into a world of Us and Them.† Ortiz tells about her struggle in school to not speak a language he was accustoming to. â€Å"Children in school were punished and looked upon with disdain if they did not speak and learn English quickly and smoothly.† (30) He also uses the words â€Å"corporal punishment† and â€Å"ostracism† to describe the feeling, and possibly real, threats he lived with if he did not abide by the rules being forced on them. (30) This would be more than enough for any one to rebel, but he did not. One thing that stood out in his description of what he was enduri ng was the love he had for language. He states, â€Å"I loved language, the sound, meaning, and magic of language.† (30)   Ã‚  Ã‚  Ã‚  Ã‚  Lucero connected with me she was telling about her adventure of seeing snow for the first time, and the different structures of the houses for what she was use to in her community. If one had not seen a paved road in their life, it would be a strange site. (30) The thought of what these people endured should enrage most of us. Think about our children being called â€Å"stupid Indian/savages.† There would be some one fighting in the street or some one suing some one else. Who could these people fight, an entire nation? Who would they sue, the government? It has been made clear that most of these people’s rights had been taken away. They were forced to conform or be ridiculed. Ortiz says it best with â€Å"†¦ the intent of U.

Wednesday, August 28, 2019

Discuss and Compare two Care Philosophers Essay

Discuss and Compare two Care Philosophers - Essay Example It is thus prudent to take the level of affectedness and vulnerability of other interest before responding to a situation. Carol Gilligan and Joan Tronto are among the notable feminists who have contributed to the development of this theory. Joan Tronto borrows a lot from Carol Gilligan theory who he says is mentor. This paper discusses and compares the contribution of these two philosophers (Jagger et al, 42). The first part of the essay will discuss Carol Gilligan theory of different voices and the second portion will look at Joan Tronto rewriting of the ethic care theory into a postmodern theory. Carol Gilligan was a student of Kohlberg. However, she did not agree with the Kohlberg theories on moral development in humans. He saw Kohlberg theory as being gender biased since it showed that girls’ moral development was lower compared to that of boys and this was reflected in adult men and women. She asserted that this theory was biased in the sense that it only presented a mal e oriented perspective. This could also be contributed by the fact that Kohlberg subject were dominated by boys. She developed a theory that incorporated a female perspective on the subject. She said that men and women respond to moral dilemma differently (Held, 26). Women have to prioritize compassion and empathy over the moral scale that is provided by Kohlberg theory. This does not mean that they have weaker developed. She developed a new perspective of looking at the moral development called â€Å"The different voice† which was developed through unbiased empirical observation of the reaction of both men and women to ethical dilemma. Gilligan vies are contained in her book a Different Voice: Psychological Theory and Women’s Development written in 1982. This book has been seen to influence feminist not only in the field of psychology but also in other disciplines such as gender studies, political psychoanalysis and political studies. Being a feminist philosopher Gill igan aimed to deconstruct the classical masculine biased moral psychology by investigate the previously unheard female voice on the issues of ethics. She blamed the psychological theorist such as Kohlberg and Piaget for only using boys and the male perspective to construct the various moral theories in psychology. It is important to note that by asserting that gender differences results in differences in moral sensibility does not mean that Gilligan attacked Piaget and Kohlberg gender neutral theories. She claimed that it was wrong to conclude from Kantian theory that women are not fully developed morally since they are not able to be completely autonomous. She said that women actually do have a different voice than that of men which she now termed as the theory o f women moral sensibility popularly known as the care ethics. In order to understand Gilligan care ethics, it is important to look at Kohlberg theory of moral development. According to Kohlberg, moral development can be di vided into six stages which are divided into three main stages, convention, preconvention and post convention morality. The final stage which is the post convention morality is the point where a person is believed to have arrived at full moral development and has been labeled as the universal ethical principle orientation. He later realized not all human beings get to reach this stage with Mahatma Gandhi being an exceptional

Tuesday, August 27, 2019

Justification of CSR to Key Stakeholders Essay Example | Topics and Well Written Essays - 1250 words

Justification of CSR to Key Stakeholders - Essay Example This paper illustrates that in his statement, Friedman asserts that the business of the company is the business of the enterprise. In saying this, he attempted to show that corporate social responsibility is not desirable at all. Moreover, he argued that the only CSR of a company is to maximize profit and any use of its resources for the benefit of the other stakeholders is a waste of resources by the management. However, there are several ways in which corporate social responsibility can be justified to the key stakeholders of the company as outlined below. One of the ways in which CSR can be justified to stakeholders is on the benefits that accrue to the consumer before they are eventually transferred to the company. CSR enables the company to provide quality products to customers. The products are also measured in their right quantities, appropriately packed and are fairly priced. In doing this, companies observe corporate social responsibility to their consumers. On the other han d, benefits are accrued to the firm in the form of customer loyalty and increased demand for the products produced by the company. CSR to the customers translates into increased sales in the long run. Secondly, CSR to the suppliers also benefits the company. Companies regularly deal with many suppliers hence the need to observe CSR with these suppliers. One way of doing this entails offering fair chances in tender allocation, prompt payment and also avoiding default in payments. The emergent benefits can be used to justify the need for CSR in any business. One of the advantages of this is that a firm can receive goods on credit from the supplier due to the good relationship attributed to CSR. Also, the providers tend to offer quality supplies to their best customers and hence the business would immensely benefit. Notwithstanding, the market is likely to receive services from providers at a subsidized rate when it observes corporate social responsibility towards them. In this light, there is a need for any business to be socially responsible to its suppliers.

Monday, August 26, 2019

Critique of the Public Health Agency of Canada Website Term Paper

Critique of the Public Health Agency of Canada Website - Term Paper Example Furthermore the framework of the critique is focused on the user needs, authenticity and the content of the web site, which in essence make up the critical elements of an evaluation of any web site (Evaluating Web Sites: Criteria and Tools). Graphics in a website are critical to not only attracting and retaining the audience, but it is also important to the proper use of the web site for an enhanced learning experience. There is evidence to suggest that it is the conventional web page graphics with proper guidance instructions that enhance the attraction and utility value of a web site (Hinseley, Blackmon & Carnot, 2008). The Public Health Agency of Canada website use of graphics matches this requirement of appropriate use of graphics. Graphics and layout of the website make it easy for a user to identify areas of interest and peel into the specific locations easily for the information being sought. Furthermore the lay out and graphics are such that there is no overlapping or difficulty in navigating the site (PUBLIC HEALTH AGENCY of CANADA). The central focus is on a changing graphic that highlights the most current information that the website provides on matters of health concern in Canada. On the left hand side of the web site are a list of specific information boxes, which when peeled into provides Canada specific information separately into diseases and conditions, health and safety, research and statistics, information about the agency. On this side is also provided a search facility that enables a user to search for specific information, meaning that the user does not have to go through all the portals for any specific information, but can find directly about the availability of the information and go straight to it (PUBLIC HEALTH AGENCY of CANADA). Below the central focus of the moving graphic are portals that are specific to the current news on the health and disease prevention

All The King's Men Essay Example | Topics and Well Written Essays - 750 words

All The King's Men - Essay Example All the King's Men opens with the visit of Governor Stark and his group in a small town in their state. The novel then recounts the humble beginning of the governor, how he has risen from poverty to power through his fortune in politics. Stark's entry into the political arena is facilitated by a trick of fate. Gaining statewide popularity after an accident in his hometown, he was asked to run for governor. Realizing that he was only being used in order to split votes for one of the other candidate, he backed out and began campaigning for the candidate he was supposed to take vote from. This puts him in the spotlight facilitating his entry to the world of politics in the next election. The narrator in the story, Jack Burden, is a reporter assigned to cover the campaign and governorship of Stark. From this responsibility, he ends up being Stark's right hand, aiding him in unveiling the "dirty secrets" of the latter's political enemies. Thus, Jack becomes instrumental in forcing Stark's enemies into submission through bribery, threats, persuasion, and other "dirty works." This job leads to his discovery of the flaw of Judge Irwin whom he looked up to as his second father and whom he regarded as perfect. This event triggered a chain of events including Adam Stanton's acceptance of a lead job in Stark's hospital and Anne Stanton's affair with Stark. Towards the end of the story, Stark has fallen prey in his own scheme. His enemy, MacMurfee has threatened to publicize that Stark's son is a father of an illegitimate child. This is supposed to bar Stark from running for senator. However, Stark used Jack to persuade Judge Irwin to make MacMurfee back out. Realizing that it is better to die than to live up to his past and submit to the blackmail, Judge Irwin committed suicide. Jack then learns that Judge Irwin is his biological father. Desperate to be a senator, Stark gave the hospital contract to MacMurfee even though this was cancelled when the former's son became paralyzed in a football game. Adam Stanton was angered at the discovery of the affair of Stark and his sister Anne. Thus, he killed Stark even though it also cost him his life. Jack later married Anne and wrote a novel about the confederate soldier. All the King's Men largely mirror the tenets of the American political culture. It is irrefutable that this nation upholds that the government is answerable to citizens, who may change it through elections (Dye 25). In the novel, Stark become so obsessed with his power as a politician that he devoted much of his time and money in making his enemies' submit to him by discovering their "dirty secrets." He recognizes that if these flaws were made public, the voting population will respond negatively to their campaigns. This strongly highlights the fact that even though politicians control the society, the sole decision of who will reign still rests on the citizens. In one aspect, this also mirrors the prevalence of classical liberalism which is central in American political culture. Classical liberalism holds the dignity of the individual and their rational ability to control their own destinies. In the case of the politicians, it is their dignity and reputation which dictate the length of their stay in the office. On the other hand, it is

Sunday, August 25, 2019

Rodchenko and Popova and Architecture of the Constructivist Period Essay

Rodchenko and Popova and Architecture of the Constructivist Period - Essay Example Aleksander Michailovich Rodchenko was seen as originator whose work was mocked as construction art by another artist Kazimir Malevich in 1917. The word evolved to become an honourable term by 1920 in the Realistic Manifesto of Naum Gabo while Alexei Gan used it as title of his book Constructivism printed in 1922 (Cooke, 1995, 106). As an art, it combines the particular properties of an object as well as its spatial presence, thus, presentation in three-dimension although it would soon encompass two-dimensional works of books, posters, montage and factography (Cooke, 1995). In this essay, it will be demonstrated how the works of arts and expressions of Russian avant- garde artists Lyubov Popova and Aleksandr Rodchenko have significantly influenced constructivism and how their principles were applied in constructive architecture. Constructivism is described as the objective analysis of a systematic practice which consists of set of principles (scientific) to be applied in the productio n of useful goods (Fer, 1989, 16). In this context, the pioneer constructivist artists have incorporated and explored the different elements of arts i.e. line, color, plane, volume, space, material etc. beyond their traditional uses so that they (artists) could freely express their feelings and to produce utilitarian/practical works. Constructivism has opposed the traditional art which is figurative and decorative. The constructivists have exhibited a new territory of imagination to convey futuristic design (Brandy, 2009). In addition, constructivism also literally utilized industrial materials such as wood or marble dust [Figure 5] to exhibit artifice and illusion (Fer 1989, & Aspden, 2009). Discussion Constructivism was seen to be a reaction of Russian artists on the pomposity of the previous eras about high art. In addition, there was already an on-going Russian Futurism exexmplified by industrial, angular styles, soon, works of the likes of Malevich’s Suprematism showed g eometric abstraction (Cooke, 1995). It has not been easily accepted during the earlier period. In 1920 during the formative years of constructivism, Rodchenko was commissioned by the Bolshevik government as director of the Museum Bureau and Purchasing Fund. He was not only a teacher but responsible in the reorganisation of art schools as well as museums. Much propaganda at that time both governmental and otherwise used Rodchenko’s art, design and concepts that saw the debut of â€Å"the end of painting† (Akbar, 2009, P 1). Together with his comrade Liubov Popova, they bid their farewell to the bourgeois practice of painting which they described as frivolous and pretentious (Cooke, 1995). Aside from industry shaping the Russian Futurism, the constructivist also were engaged in festivals, street designs, and post-revolution of the Bolshevik government where the UNOVIS group of Malevich propaganda plaques and buildings such as the 1919 work of El Lissitzky’s Beat t he Whites with the Red Wedge. In their works as exemplified by Rodchenko, POpova and their fellow artists, a new explosion of creativity and innovative styles was integrated in the paintings which he both applied rushing diagonal lines and bold colours [Figure 1& 2]. Rodchenko

Saturday, August 24, 2019

International marketing plan- how to increase sales rate for HTC in UK Dissertation

International marketing plan- how to increase sales rate for HTC in UK - Dissertation Example The chapter also highlights the rationale and scope of the research along with proposing the methodology. The literature review chapter discussed the model proposed by Zeithaml (1985) where the relationship between price, value, and quality has been associated with consumer perception. The model explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect the perceived benefits and beliefs of consumers in a good manner. The research methodology chapter presented an overview of the different elements of the methodology along with highlighting the preference for each element in an illustrative manner. The finding and analysis chapter found that Samsung success factors are in the form of a robust and varied product portfolio attracting consumers of all age groups. On the other hand, Apple believes in product differentiation embedded with brand equity and recognition to attract consumers. The last chapter concluded that that the success factors of Apple are mainly in the form of product differentiation, brand appeal, brand value, and consumer perception over the value and quality. ... Communication plays an important role in connecting people and in this regard, mobile phones have played a major and crucial role (Adkins, 2008). The advent of mobile phones offered much needed liberty to people to enhance the communication at any point of time making life easy and simple along with facilitating the flow of information and communication (Anttila and Jung, 2006). Motorola was the first company to introduce mobile phones in the market and later a number of organisations introduced mobile phones in their domestic markets. Prior to 2010, Nokia was the market leader in the mobile phone communication having great reach in different parts of the world. Later, organisations like Samsung, HTC, Micromax, Apple, and Sony forayed into different markets increasing the overall rate of competition along with offering wide arrays of options to the consumers. One of the most innovative mobile manufacturers has been Apple and Samsung offering attractive mobile phones with distinctive designs and appeal. Samsung is a South Korean multinational conglomerate having a number of products including mobile phones. On the other hand, Apple is an American multinational company having wide arrays of products related to computers, software, and mobile phones (Attewell, 2005). Initially, the success of both these organisations was limited to few countries but later these companies embraced an international outlook by exploring international markets and thus gaining impressive market share (Ballard, 2007). The research aimed to explore factors affecting the productivity of foreign mobile phone brands like Samsung and Apple in the United Kingdom. The United Kingdom has been a developed market for

Friday, August 23, 2019

Read an article Essay Example | Topics and Well Written Essays - 1250 words

Read an article - Essay Example Rothbard presumes that these critiques will be adequate in countering Nozick’s effort to rationalize the state (Rothbard 45). This paper will analyze both Rothbard’s criticisms and Nozick’s ideas against which it is imposed. The evealuation will be based on comparing both Rothbard’s and Nozick’s arguments. Rothbard asserts that Nozick is attempting to conceal his views by not providing evidence of a state that was established or advanced using Nozick views. Rothbard argues that Nozick has not provided any evidence regarding the history of definite States. In contrast, the historical proof points to different arguments. In all the States with adequate facts, they developed by a course of exploitation, violence, and conquest. In arguing that States could have been formed without violating the rights of people, Nozick ignores the probability of exploitation, violence, and conquest, as argued by Rothbard. Therefore, there can be no justification for Noz ick’s existing States because they are presumed to arise from flawless origins and there is none which is in existence. This means that Rothbard is correct in asserting that States develop through a course of exploitation, violence, and conquest and not flawless, as asserted by Nozick’s views (Rothbard 45). ... This may be perceived to be wrong because all individuals have a sense of self-ownership and, therefore, cannot give up their rights so as to be involved in a compulsory agreement. If all people are naturally independent, free, and hold intrinsic rights, they cannot enter into a contract with the State for the sole purpose of developing the State (Rothbard 46). Rothbard goes on to assess the Nozickian stages, specifically the supposed obligation and the morality of the manners in which the different stages progress from the initial ones. Nozick starts by presuming that every anarchist protective organization functions in a moral and non-aggressive way. In Rothbard views, Nozick presumes that all protective organizations would necessitate that all of its customers relinquish the right of reprisal against aggression, by declining to safeguard them against counter-reprisal. In arguing in this manner, Nozick is incorrect because he assumes the responsibilities of different protection org anizations, participating in the market, and is undoubtedly not obvious (Rothbard 46). He neglects the probability of the protective agencies being out-done by different organizations that do not constrain their clients in a similar manner. In addition, Nozick talks about disagreements among customers of dissimilar protection agencies. He provides three situations of how they might advance. Nonetheless, two of these situations entail physical encounters among the agencies. Rothbard claims that these conditions oppose Nozick’s personal presumptions of nonaggressive behavior and good faith by his organizations. Nonetheless, Rothbard’s claim that it would be illogical to suppose the protective agencies would tackle each other in a physical way

Thursday, August 22, 2019

No child left behind Essay Example for Free

No child left behind Essay No Child Is Left Behind (NCLB) is a federal state act of 2001 which was proposed by the then president, George W. Bush immediately after being inaugurated in to the White House. This legal framework was aimed at ensuring that the primary and secondary education system was improved by advocating for increased accountability and transparency in its management. It further focused on the education system increased the flexibility on how parents can choose the learning institution their siblings will attend. This paper provides a broad overview of the act and it includes its history, scope, player involved challenges, among other issues. Brief discussion of the relevant history The law was authored by John Boehner and Judd Gregg, a representative and a senator respectively from the Republican Party and George miller and Edward Kennedy, a senator respectively from the Democratic Party. It was then signed by G. W. Bush. Beside aiming at improving the performance primary and secondary education and increasing accountability, improved the focus on reading and re-authored the 1965 Elementary and Secondary Act. The act was brought forward in the 107th congress whereby it was passed in the House of Representatives and US senate on 2001, May 23rd and 2004, June 14th respectively. It was later signed in to law on 2002, January 8th. Scope The act was brought to the lime light after realization the quality of the education being offered was directly affecting the students, parents and all the citizens at large. At the international level, since the world was becoming a global village as a result of globalization, the quality of education needed to improved since many of the Americans’ children had little hope in the future due to high levels of illiteracy and low self esteem (self doubt). The act was of paramount essence since the US, the world largest economy needed to produce intellectuals that would transform America and the globe at large. Context (historical, political, economic, social) At the time George W. Bush introduced this blueprint, he noted that though the American was entering the 21st century with a lot of promise and hope, many of the children who were in need of education support and aid were being ignored and thereby left around. 70% of the fourth graders residing in the inner city could not read or even pass the national reading trial which involved the elementary level of education. The senior high school student in other parts of the world, South Africa and Cyprus to be specific perform very poorly on the international mathematics test. Almost a 1/3 of the college freshmen of American origin take compulsory remedial courses prior to initiating the regular college level courses It is the responsibility of the parents, state and all the citizens to ensure that quality education is guaranteed for all the American children in order to have a bright future. This has not been the case and the United Sates Federal Government is to be blamed for condoning the poor results and failing to address the failure in the education system. The federal government has controlled the Americans, schools since through education policies since 1965 when the first major initiative on the elementary –secondary was undertaken. Since then the federal government has established so many programs/ projects geared towards facilitation of quality education. A major drawback for these programs is that the results have not been analyzed to evaluate whether the programs achieve their objectives or not. Another factor for the failure of the programs is that they are formulated by the congress and the locals are not consulted, as a result, local population education needs are not addressed. There have been programs that are formulated for every single education program and this had led to a pile of programs across the federal states. These programs costed the federal government hundred billions each year but quality of education on the other hand has been falling since the objectives are not being realized. This has resulted to a wide and an increasing gap between the rich and the poor in America. Faced with this dilemma, some citizens have proposed that the federal government should not be involved the education sector. Another proportion of the population suggests that the new programs should be added to the old education system. , the federal government was therefore required to come up with effective programs and projects which would restore confidence in to the American education system. After a braining search of the best option, the federal government came up with the No Child is Left Behind policy which would transform the American education system. During the signing of the bill, the then US president, George W. Bush said; Weve got large challenges here in America. Theres no greater challenge than to make sure that every child and all of us on this stage mean every child, not just a few children, every single child, regardless of where they live, how theyre raised, the income level of their family, every child receive a first-class education in America. Individuals/agencies involved including a discussion of the major decision makers The No Child is Left Behind policy would involve a number of parties in order to transform the American education system, these entities include; o The teachers o The parents o The local citizens o The federal government The teachers will be involved in ensuring the No Child is Left Behind policy work. They will be trained to improve their quality. The schools that will perform well will be rewarded while those not achieving the expected results will be sanctioned. The federal government is expected to fund the training of school teachers and improve the schools in general. The parents are required to monitor the performance of their children and at the same time access more information concerning the performance of his/her child from the school administration. Additional funds will be provided to the state and district schools by so that they can become more flexible. The local society is required to ensure that it provide a conducive learning environment so that the students can utilize their potential to the best of their capability (Hammond 2007). Major stakeholders involved (who the policy/issue affects, who has an interest in the policy) Among the major stakeholders who will be involved and will be affected by the NCLB will include the students, the teachers, parent, the local authorities and the federal government. The teachers will be required to play a crucial role in ensuring that the gap between the poor and rich is closed by ensuring that they maintain high standards and accountability, offering annual academic assessment to children which will then be evaluated by the parents. The teachers are further required to give reading a priority. The parents are expected to work closely with the teachers so that they can assist in progress of the children education. The parents’ flexibility and option for schools will also increase. The local authorities are expected to guarantee the teacher protection, promote school safety, rescue the schools from the schools that are not safe and advocate for character education. o The federal government is expected to provide funds and reward to the well performing schools and states in terms of accountability and transparency. The government will also give the teachers some initiatives like tax deduction in order to promote their performance. The role public administrators play in the policy/issue The public administers are expected to ensure that the funds provided by the federal government are utilized in the most efficient was possible while at the same time making certain that they reach the targeted entities. The public administrators are further expected to evaluate the performance of the school. They should also give feedback to the federal government on matter concerning the effectiveness of the No Child is Left Behind policy in meeting the academic needs of the American people (Samier, et, al, 2008). Policy alternatives and solutions Currently this is the best education program that has been formulated in the US. Proper implementation of the program will ensure that it becomes perfect since it will be evaluated from time to time. Corrective measure will be put in place to ensure that the expected results are achieved. Challenges facing policy implementation and solution The policy is faced with a number of challenges prior to its implementation. One of major critic is on the use of standards to gauge the performance of the states and schools. The schools or each state can lower their standards so that they cam purport to have improved in their performance. This is because each state has the capacity to set its own standards. This means that the incentives and penalties (sanctions) provided by the government would end up on the hand of wrong persons. This problem therefore calls for standardization of the examination if at all there is an expectation of correct unbiased results (Uzzell (2005). The use of standardized within states reduced the quality of education since the teachers â€Å"teach the test† to ensure that the students performs well in the schools. They, teachers, only teach the areas that are expected to be tested in the final standard exams. The standardized tests are also against Individuals With Disabilities Education Act. The tests have also been condemned of promoting cultural bias since different culture value certain skills than others. To avoid this kind of bias, the policy of standardized test should be re-evaluated in depth and a sustainable standard established (Abernathy 2007). The issue of offering incentives to the schools performing poorly enables the schools to continue performing poorly. The schools that are rewarded after performing well in the standards test is likely to push out the poorly performing students so that hey can maintain the standards. In order to ensure that the poorly performing schools improve they should be offered with technical expertise and not financial resources. The top performing schools on the other hand should be closely monitored to ensure that the poor students are not expelled on academic grounds. The No Child is Left Behind policy focuses manly on the core subjects, that is English and Mathematics, this has made the student to improve in these two subjects while the other broader education is lost. This therefore requires the NCLB policy to be considerate of other skills and subjects to ensure that education meets its purpose (Menken 2008). Importance of the No Child is Left Behind policy Its enables the children to understand the policies that have been implemented in the efforts to improve the quality of education in order to face the global challenges in bold. Precisely, the understanding of this policy enables a person to understand the existing education policy’s roots, challenges and its core values. This policy is also an indication of the federal government interest in leading the global by providing its citizens with quality education which will ensure that the illiteracy level decreases significantly. The policy also explains in details the expected level of participation by all the parties involved in ensuring that it is a success. The policy also explains the importance of the accountability and transparency for any program or policy to succeed (Peterson, et, al, 2003). Overview of the important values Irrespective of the stake holders involved in implementing this policy, is of great significance to evaluate the important values of the No Child is Left Behind policy. This policy is expected to; o Result to grades for tests o General improvement of all the standards o Increased accountability of all resources in the schools o Creating opportunity for the minority groups o General improvement of the quality of education o Offering the parent the option to select school for children o Guarantying of the federal funding Conclusion Though the change is well formulated, it needs to be cleansed off some of the issues that are raising eyebrows. It needs to be refined to address all the children depending on their needs. The policy provides clearly detailed guidelines which will ensure that the quality of the education system in America greatly improves to solve the ever increasing global challenges. While comparing the old and the new education programs, this new NCLB is likely to have better results since it focus on all the children with emphasis on the children from the minority groups. The local population, citizens and the federal government should ensure that the proper implementation and evaluation is carried out to make certain that the best results are achieved. As time passes by, a research should be carried out to find out area or clauses that need to be changed for upgrading of the programs. References Abernathy Scott Franklin (2007) No Child Left Behind and the Public Schools, Michigan, University of Michigan Press, (pp 130-149). Hammond Linda D. (2007) Evaluating No Child Left Behind’ retrieved on 18th, November, 2008, available at http://www. thenation.com/doc/20070521/darling-hammond Menken Kate (2008) English Learners Left Behind: Standardized Testing as Language Policy, NY, Multilingual Matters Press (pp 118-140) Samier Eugenie Angele, Stanley Adam (2008) Political Approaches to Educational Administration and Leadership, NY, Routledge, (pp 139-154) Peterson Paul E. , West Martin R. (2003) No Child Left Behind? The Politics and Practice of School Accountability, Brookings, Brookings Institution Press, (pp13-14) Smith Marilyn Cochran (2004) Walking the Road: Race, Diversity, and Social Justice in Teacher Teachers College Press (p 157) The white house, Foreword by President George W. Bush, retrieved on 18th, November, 2008, available at http://www. whitehouse. gov/news/reports/no-child-left-behind. html The White House, President Signs Landmark No Child Left Behind Education Bill, retrieved on 18th, November, 2008, available at http://www. whitehouse. gov/news/releases/2002/01/20020108-1. html Uzzell Lawrence A. (2005) No Child Left Behind: The Dangers of Centralized Education Policy, retrieved on 18th, November, 2008, available at http://www. cato. org/pub_display. php? pub_id=3769

Wednesday, August 21, 2019

Emerging Disease Trends Essay Example for Free

Emerging Disease Trends Essay People use health care services for many reasons: to cure illnesses and health conditions, to mend breaks and tears, to prevent or delay future health care problems, to reduce pain and increase quality of life, and sometimes merely to obtain information about their health status and prognosis. Health care utilization can be appropriate or inappropriate, of high or low quality, expensive or Inexpensive. The study of trends in health care utilization provides important information on these phenomena and may spotlight areas that may warrant future in-depth studies because of potential disparities in access to, or quality of, care. Trends in utilization may also be used as the basis for projecting future health care needs, to forecast future health care expenditures, or as the basis for projecting increased personnel training or supply initiatives. The health care delivery system of today has undergone tremendous change, even over the relatively short period of the past decade. New and emerging technologies, including drugs, devices, procedures, tests, and imaging machinery, have changed patterns of care and sites where care is provided. The growth in ambulatory surgery has been influenced by improvements in anesthesia and analgesia and by the development of noninvasive or minimally invasive techniques. Procedures that formerly required a few weeks of convalescence now require only a few days. New drugs can cure or lengthen the course of disease, although often at increased cost or increased utilization of medical practitioners needed to prescribe and monitor the effects of the medications. Over the past decade, both public and private organizations have made great strides in identifying causes of disease and disability, discovering treatments and cures, and working with practitioners to educate the public about how to reduce the incidence and prevalence of major diseases and the functional limitations and discomfort they may cause. Clinical practice guidelines have been created and disseminated to influence providers to follow recommended practices. Public education campaigns urge consumers to comply with behavioral recommendations (e. g. , exercise and lose weight) and treatment regimens (e. g. , take your medications) that may help to prevent or control diseases and their consequences. Health care utilization also has evolved as the population’s need for care has changed over time. Some factors that influence need include aging, sociodemographic population shifts, and changes in the prevalence and incidence of different diseases. As the prevalence of chronic conditions increases, for example, residential and community-based health-related services have emerged that are designed to minimize loss of function and to keep people out of institutional settings. Aging The median age of the worlds population is increasing because of a decline in fertility and a 20-year increase in the average life span during the second half of the 20th century. These factors, combined with elevated fertility in many countries during the 2 decades after World War II (i. e. , the Baby Boom), will result in increased numbers of persons aged ;65 years during 20102030. Worldwide, the average life span is expected to extend another 10 years by 2050. The growing number of older adults increases demands on the public health system and on medical and social services. Chronic diseases, which affect older adults disproportionately, contribute to disability, diminish quality of life, and increased health- and long-termcare costs. Increased life expectancy reflects, in part, the success of public health interventions, but public health programs must now respond to the challenges created by this achievement, including the growing burden of chronic illnesses, injuries, and disabilities and increasing concerns about future caregiving and health-care costs. This report presents data from the U. S. Bureau of the Census, the World Health Organization, and the United Nations on U. S. and global trends in aging, including demographic and epidemiologic transitions, increasing medical and social costs related to aging, and the implications for public health. In the United States, the proportion of the population aged ;65 years is projected to increase from 12. 4% in 2000 to 19. 6% in 2030. The number of persons aged ;65 years is expected to increase from approximately 35 million in 2000 to an estimated 71 million in 2030, and the number of persons aged ;80 years is expected to increase from 9. 3 million in 2000 to 19. 5 million in 2030. In 1995, the most populous states had the largest number of older persons; nine states (California, Florida, Illinois, Michigan, New Jersey, New York, Ohio, Pennsylvania, and Texas) each had more than one million persons aged ;65 years. In 1995, four states had ;15% of their population aged ;65 years; Florida had the largest proportion (19%). By 2025, the proportion of Floridas population aged 65 years is projected to be 26% and 15% in 48 states (all but Alaska and California). The sex distribution of older U. S. residents is expected to change only moderately. Women represented 59% of persons aged 65 years in 2000 compared with an estimated 56% in 2030. However, larger changes in the racial/ethnic composition of persons aged 65 years are expected. From 2000 to 2030, the proportion of persons aged 65 years who are members of racial minority groups (i. e. , black, American Indian/Alaska Native, Asian/Pacific Islander) is expected to increase from 11. 3% to 16. 5%; the proportion of Hispanics is expected to increase from 5. 6% to 10. 9%. The world has experienced a gradual demographic transition from patterns of high fertility and high mortality rates to low fertility and delayed mortality (2). The transition begins with declining infant and childhood mortality, in part because of effective public health measures (2). Lower childhood mortality contributes initially to a longer life expectancy and a younger population. Declines in fertility rates generally follow, and improvements in adult health lead to an older population. As a result of demographic transitions, the shape of the global age distribution is changing. By 1990, the age distribution in developed countries represented similar proportions of younger and older persons. For developing countries, age distribution is projected to have similar proportions by 2030. People are living longer because of both lifestyle changes and advances in health care. For example fewer people smoke today than in the past. In the 1950’s more than half of men and a third of women smoked cigarettes. By 2005, those numbers were down to 23 percent of men and 19 percent of women. Thanks to major advances in medicine, fewer people die at an early age from heart disease and cancer. For example the five year cancer rate improved from 50 percent in the mid 70’s (1975-1977) to 66 percent at the turn of the 21 century (1996-2002). With increased longevity , Boomers will reach retirement age, have more years to enjoy it and , in turn , more years in need of health care services. Diabetes The number of Americans with diabetes is expected to rise from 30 million today to 46 million by 2030, when one of every four Boomers -14 million-will be living with the chronic disease. These diabetic Boomers will require continuous medical management in both inpatient and outpatient settings. Arthritis The number of Americans with arthritis is expected to rise from 46 million today to 67 million by 2030. At that point, nearly one out of every Boomers-over 26 million-will be living with the condition. While health risk of arthritis are not as great as other chronic illnesses, the decrease mobility arthritis can trigger will cause many Boomers to seek new alternative therapies, pain control treatments, exercise regimens and joint replacements. Obesity If Americas obesity trend continues at its current pace, all 50 states could have obesity rates above 44 percent by 2030 according to a new report from Trust for Americans’ Health and the Robert Wood Johnson Foundation. With current U. S. obesity rates holding steady around 35 percent thats one-third of Americans the 9-plus percent gain within two decades would be a significant increase; however, not as large of an increase as the nation has seen in the past two decades. While the health hazards are apparent the report projects double the number of new cases of obesity-related ailments like diabetes, heart disease hypertension by 2030 the increase in American obesity would also take a toll on the healthcare system itself. Current estimates put the medical costs of obesity at more than $147 billion. With increasing rates, the costs of preventative healthcare relating to obesity would rise by $48 billion to $66 billion in the next two decades. Many Americans arent very physically active. One reason for this is that many people spend hours in front of TVs and computers doing work, schoolwork, and leisure activities. In fact, more than 2 hours a day of regular TV viewing time has been linked to overweight and obesity. Other reasons for not being active include: relying on cars instead of walking, fewer physical demands at work or at home because of modern technology and conveniences, and lack of physical education classes in schools. People who are inactive are more likely to gain weight because they dont burn the calories that they take in from food and drinks. An inactive lifestyle also raises your risk for coronary heart disease, high blood pressure, diabetes, colon cancer, and other health problems. Our environment doesnt support healthy lifestyle habits; in fact, it encourages obesity. Some reasons include: (1) Lack of neighborhood sidewalks and safe places for recreation. Not having area parks, trails, sidewalks, and affordable gyms makes it hard for people to be physically active. (2) Work schedules. People often say that they dont have time to be physically active because of long work hours and time spent commuting. (3) Oversized food portions. Americans are exposed to huge food portions in restaurants, fast food places, gas stations, movie theaters, supermarkets, and even at home. Some of these meals and snacks can feed two or more people. Eating large portions means too much energy IN. Over time, this will cause weight gain if it isnt balanced with physical activity. (4) Lack of access to healthy foods. Some people dont live in neighborhoods that have supermarkets that sell healthy foods, such as fresh fruits and vegetables. Or, for some people, these healthy foods are too costly. (5) Food advertising. Americans are surrounded by ads from food companies. Often children are the targets of advertising for high-calorie, high-fat snacks and sugary drinks. The goal of these ads is to sway people to buy these high-calorie foods, and often they do. Part of the reason for the rise in the obesity rate is the changing demographics of the U. S. population. The baby boomer generation is aging. With aging comes a decrease in activity. If you are less active, the calories you take in can mean the difference between being lean and being obese. It is all about a balance between diet and fitness. Biology also works against you. With the loss of muscle mass, you burn fewer calories. Menopause also sets up a scenario where women in this age bracket put on a few pounds. However, according to Mayo Clinic, you dont have to follow the path of age-related weight gain. You have control over your activity. If you stay active, you can maintain the balance between the fuel your muscles use and your caloric intake. Unfortunately, the media teaches people that being overweight is not something for which to be ashamed. However, being fat is not okay. It is unhealthy and not something that can be dealt with by trendy fashions or slimming panels. The only solution is to lose weight. Otherwise, you will likely fall prey to the health risks of those added pounds. They can take months or years off your life. Losing weight is not an option; it is a necessity. Health  » With the rise in heart disease and diabetes, the medical field has been forced to consider the main causes of obesity in America in order to halt the alarming trends of this health epidemic. If you are overweight or obese, it behooves you to find ways to get your weight under control in order to avoid the consequence of excessive weight. Part of the reason for the rise in the obesity rate is the changing demographics of the U. S. population. The baby boomer generation is aging. With aging comes a decrease in activity. If you are less active, the calories you take in can mean the difference between being lean and being obese. It is all about a balance between diet and fitness. Biology also works against you. With the loss of muscle mass, you burn fewer calories. Menopause also sets up a scenario where women in this age bracket put on a few pounds. However, according to Mayo Clinic, you dont have to follow the path of age-related weight gain. You have control over your activity. If you stay active, you can maintain the balance between the fuel your muscles use and your caloric intake. Unfortunately, the media teaches people that being overweight is not something for which to be ashamed. However, being fat is not okay. It is unhealthy and not something that can be dealt with by trendy fashions or slimming panels. The only solution is to lose weight. Otherwise, you will likely fall prey to the health risks of those added pounds. They can take months or years off your life. Losing weight is not an option; it is a necessity. The fact remains that fat tastes good. It gives you a satisfying feeling. It is the epitome of comfort food. If you want to lose weight, it is up to you to break the fat addiction, which is one of the main causes of obesity in America. At the simplest level, added weight makes your heart work harder. You may huff and puff going up the stairs or even walking across the room, if you lug around an extra 30 to 40 pounds. If you have tried to lift a heavy suitcase or other load that size, you know how difficult toting the added weight can be. Imagine carrying around that excess baggage 24/7. Obesity feeds upon itself. As you gain weight, it becomes more difficult to move around. Your muscles ache. You become easily fatigued. Your inactivity causes you to increase weight. This vicious cycle is one of the main causes of obesity in America. In order to overcome it, you must break this cycle of inactivity. Being obese increases your risk of several chronic health conditions including heart disease, high blood pressure and diabetes The good news is that losing a small amount of weight can reduce your chances of developing heart disease or a stroke. If you are overweight, reducing your weight by 5%-10% is proven to decrease your chance of developing heart disease. Fortunately, even a modest weight loss of 10 to 20 pounds can bring significant health improvements, such as lowering ones blood pressure and cholesterol levels You can reduce your risk of developing type 2 diabetes by losing weight, eating a balanced diet, getting adequate sleep, and exercising more. If you have type 2 diabetes, losing weight and becoming more physically active can help control your blood sugar levels. Increasing your physical activity may also allow you to reduce the amount of diabetes medication you need. Future There will be some very disruptive and some transformational changes in the way health care is delivered, not as a result of reform, but as a result of the drivers of change described in a previous post on KevinMD. com. They included an aging population, an obese society, shortages of doctors, and emerging consumerism, among others. There will be many more patients needing substantial levels of medical care. These won’t be just any patients but two specific groups that are growing rapidly. Americans are aging. â€Å"Old parts wear out† and there are certain diseases that become more prevalent with age like Alzheimer’s and osteoarthritis. And of course our society has many adverse lifestyles such as consuming too much of a non-nutritious diet, being sedentary, being chronically stressed and 20% still smoke. These all lead to chronic illnesses like diabetes type II, heart failure, cancer, chronic lung and kidney disease, etc. So there will many more individuals with chronic illnesses. The especially sad thing is that many of these individuals will be moderately young as a result of obesity since one third are overweight and another one third are frankly obese. This increase in chronic diseases and diseases of aging will have huge impacts on care delivery. Health care delivery will help obesity related issues by educating obese clients the proper diet and food intake and how important exercise to lose weight. The health team can discuss patients on the effect to the body . the serious disease that they can get being obesed. they can guide them in their food intake and control and help them lose weight. As for age related health issues- health teaching is the best way to inform patients to diseases that is related to age. The team can help them be aware and give them preventive measures for the age related diseases.

Tuesday, August 20, 2019

Analyse Role Of Mentor Establishing Learning Opportunities Nursing Essay

Analyse Role Of Mentor Establishing Learning Opportunities Nursing Essay The purpose of this essay is to critically analyse the role of the mentor when establishing learning opportunities with the student that are appropriate for their level. Mentors in a Gynaecological ward are trained and qualified nurses, and often engage in mentorship programmes to help student nurses gain first hand insight and experience of working within a busy and demanding environment. The students vary from first year to third year nursing students and therefore their learning opportunities and abilities differ, and the mentors ability to facilitate any learning opportunities varies accordingly. The essay will consider key terms and concepts and clearly determine what learning opportunities mean both for the mentor and the mentee. The learning opportunities to be discussed in this essay are based on the students needs and requirements as stipulated by their university. These needs are usually the requirements of the pre-registration nursing programmes and are mandatory skill clu sters to help the student meet the Nursing and Midwifery Councils registration requirements. The essay will also critically analyse how a mentor supports and facilitates learning and manages to engage and teach students in a busy environment, ensuring that students are gaining the relevant skills and knowledge appropriate to their level and course expectations. A key facet of being a good mentor is having the ability to set realistic objectives and learning needs having assessed the capacity of the student (Gray and Smith, 2000). Nicklin and Kenworthy (2000) suggest that learning objectives are goals that encourage development of skills that students did not previously have. It is important to have a good supportive learning environment which will essentially provide the basis for many learning opportunities for the student (NMC, 2008a). The first thing to do when mentoring a student is to ensure that they are properly introduced to the ward, the staff and the environment. This helps to eliminate any stress or anxiety the student may have had prior to coming on the placement (Manthorpe and Stanley, 2000). This is especially so when it is the students first time on a placement and clinical environment. Following on from the introduction, the mentor will give the student an explanation of the different surgical procedures that are carried out , followed by a student information pack for further reading. The mentor is also required to explain to the student the requirement of maximum attendance during placement. This is not only stipulated in the university requirement, but also in the ward, and all students are required to have at least 40% attendance at placement as required by the NMC code (2008a). One of the first learning opportunities afforded by the mentor to his/her mentee in a gynaecology ward, is the chance to work in a multidisciplinary team to deliver the best care possible to the patient and his/her carers. By working in a multidisciplinary team, the student can engage with professionals of different levels from physiotherapists, occupational therapists and gynaecologists. In allowing the student to be involved in this environment, the mentor offers the student the opportunity to learn different skills and medical techniques that would perhaps have been less visible, if the student was to only work with the mentor and focus on specific learning needs (Gray and Smith, 2000). In a gynaecology ward, the mentor is able to facilitate such learning opportunities in a multidisciplinary team, by allowing a first year student to prepare a theatre patient and take the patient to theatre before retuning back to perform other tasks. However, there are occasions where a first year student may be more qualified than anticipated as they have been working as Health Care Assistants previously and therefore have acquired the necessary skills to be able to not only prepare and take a patient to theatre, but also return with the patient after the surgery. In this instance, the mentor needs to be aware of the different learning needs and provide the correct learning opportunities tailored to the students level. Contrastingly, the mentor may be given a final year student to teach in which case, the mentor needs to create and identify new learning opportunities for the student. Price (2004) specifies that it is the responsibility of practice staff to develop an environment conducive to learning, and mentors should continually monitor students progress to ensure that they provide appropriate support and experience for learners (Hand, 2006). In a gynaecology ward, the mentor can provide the final year student with the opportunity to not only prepare the patient for thea tre, but then collect the patient after the surgery and take hand over notes from the recovery nurse in order to then continue with the post operation care plan. Nevertheless, all the nursing students are offered the opportunity to work in other gynaecology areas including theatre to learn new processes, work with different professionals, and understand the different instruments and sutures used such as the gowns, gloves, operating table, drapes, skin preparation, swabs used, and the method of checking swabs and instrument numbers (Maxwell, 2004). The mentor can also provide more learning opportunities for their final year student aimed at developing their communication skills, by encouraging them to attend and participate in a hysterectomy meeting with the view of conducting their own meeting. At this meeting, the student will observe and listen to the material, then conduct her own research using the facilities available on the ward and the hospital such as the clinic, the library and other colleagues, to prepare her own presentation. This learning opportunity will give the student confidence in her ability to present to a diverse group of people ensuring that her communication skills are adaptable to all situations. Where the mentor observes that the student has gained a good level of understanding of the basic processes of a gynaecological ward, the mentor can find new learning opportunities for the student to develop his/her skills and competence (NMC, 2008a). Another opportunity which a mentor can afford to their student is providing the chance to perform the removal of a catheter using the aseptic technique. To help the student meet this learning need, the mentor identified several patients over a period of 3 shifts that required removal of a catheter and vaginal pack. The mentor explained to the student what this task was and the reason why it had to be carried out. Once the mentor had explained the purpose of the exercise, with the patients consent, the student observed the mentor removing the pack and catheter, carefully explaining each step of the process and the equipment used. After the student had observed this process 3-4 times, with the patients consent, the student was allowed to c arry out the same clinical process explaining to the mentor and the patient each step of her action as the mentor had done to demonstrate her understanding. This was a way for the mentor to assess the students competency and ability to take in large amounts of information (Watson et al, 2000). After the task was completed, documentation in the patients nursing notes was done. The mentors intervention ensured initial exposure to this clinical task was given, however the mentor needs to always be aware of areas for further improvement and building of confidence in the students performance (RCN, 2007a). Morton-Cooper and Palmer (2000) explain that a good mentor/student relationship will allow the sharing of knowledge between two individuals, and Collis-Pellattt (2006) add that mentors are expected to facilitate learning opportunities and tailor teaching to the students individual learning needs. The intervention accomplished both of these points. In a gynaecology ward, it is crucial that students have a sufficient knowledge of the fluid balance sheet. This is knowledge acquired from their university teaching and it is the mentors role to ensure that the student can put their theoretical knowledge in to practice whilst on their placement, by providing relevant learning opportunities designed to explore these practices (Morton-Cooper and Palmer, 2000). In a gynaecology ward, the majority of patients return from theatre with intra venous fluids as well as catheters. This is a prime learning opportunity for the student where the mentor can allow them to monitor the input and output of fluids and document the information accurately and clearly in the fluid balance chart. It is an opportunity for the student to learn how to calculate and measure the fluid output correctly in order to get an accurate figure of the patients medical needs. In doing this effectively, the student learns to detect any risk of retention or dehydration. In providing this earning opportunity, the mentor ensures that the student understands the need to manage risk effectively, reporting risks in order to maintain the safety and well being of the patient and all those concerned in the care of the patient. Due to the pace of a gynaecology ward, it is sometimes necessary for a mentor to allow the student to work independently provided that they have demonstrated the ability and willingness to progress and lead with limited supervision. NMC (2008a) suggest that the student is also responsible for their own learning and must follow the policy for completion of clinical assessments as set out by the clinical placement provider and reflect on and respond constructively to feedback they are given (NMC, 2008a). Often when a mentor is given a third year student to teach, the student will demonstrate a keenness to take on added responsibility on the ward. In this instance, the mentor can entrust the third year student with the management of a small number of patients, ensuring they carry out the necessary care for the patients, all in aid of helping the student develop the skills to prioritise patients care needs. In order to do this effectively, the student would have observed the mentor in th e first instance in his/her management of patient care. The mentor will explain that it is necessary to firstly prepare the theatre patient first before anything else, ensuring that the patient is changed into the correct garments, the theatre bed is made and the patient theatre checklist is completed and accurately documented. Once this is done, other tasks can then be followed in order of urgency. The mentor must also highlight to the student what is construed as urgent in a gynaecology ward, as perceptions differ on what is urgent in terms of prioritising work. Once the student has observed this process several times and the mentor feels that he/she is ready to take on this responsibility, the mentor can assign the student with a small number of patients to look after and with guidance, observe the student in action. The mentor will always ensure that the student is not left alone, and has guidance and supervision at all times (RCN, 2007a). All documentations will be checked and countersigned by the mentor before hand over to the next shift. Where appropriate, the student will also progress to learning bed allocation and the admission and discharge process. Although, some progressive second year students may also be afforded the opportunity to manage the care of patients in this learning environment, the mentor will often only assign one patient to the student and maintain continuous supervision due to the limited theoretical knowledge acquired at university to that point. By doing this, the mentor ensures that the student and the patient are not put at risk. In summary, it has been established that mentoring pre-registered nurses is a vital part of nurse education and has become common practice in the UK. It has been accepted that good mentoring is the result of well-planned learning opportunities and the provision of support and coaching for students, which should also incorporate an appropriate level of supervision (RCN, 2007a). The mentors are also learners in the process and they too require support and guidance from different professionals such as link tutors. Although this assistance is not always available to mentors, they are able to deviate from this problem by having more contact and communication with the students in order to bridge that gap. Duffy (2004) suggests that mentors often feel ill-prepared for their roles and lack the necessary support to carry out their duties as required not only from professional staff, but also from the students education institutions. Experience has shown that there are instances where mentors needed to contact link lecturers to discuss students competence levels but was unable to reach the lecturer and get the matter resolved urgently. What has also been noted as a hindrance to the mentoring process is the lack of quality time spent with the students whilst working on a clinical setting. There were many times when the ward was busy and it was impossible to maintain contact or teach the students during these times. I am of the opinion that clinical settings need to be made more adaptable to students and there needs to be an improvement made on making clinical settings also cater to a learning environment to assist training nurses wanting to progress into the nursing field.

Monday, August 19, 2019

Personal Exercise Plan :: Exercise Physiology

Personal Exercise Plan Introduction: The two main areas of my Personal Exercise Plan are Health Related Fitness and Skill Related Fitness. My aim is to improve my Health and Skill Related Fitness overall. I will do this by creating a 6 week program of all the different sports and exercises that I do each day. From this I will be choosing two training methods. These will be Circuit Training and Interval Training. My Circuit Training is made up of 5 stations . At each station you do a specific exercise for a set amount of time before moving onto the next station. The good thing about Circuit Training is that it is made up of aerobic exercises which I enjoy doing. I will also do Interval Training. This is a fixed pattern of fast and slow exercise. Each repetition of a pattern is called a 'rep' and you have to finish a 'set' (group of reps) before finishing your overall exercise session. I chose these two methods of training because I felt that they will improve my Health Related Fitness and my Skill Related Fitness the most. My chosen sport is football. I have chosen football because I know the rules of the game e.g. the difference between indirect and a direct free-kick etc. and also I play for a Sunday club. Cardiovascular training will improve my power and stamina when I kick a football and play the game generally. Interval training will improve my speed and reflexes on and off the ball. My resting heart rate is 64 bpm and my bleep test score (which I aim to beat through training in my Personal Exercise Plan when I get back to school) is 10.0. Detailed Six-Week Plan For my Circuit Training I will do 5 minutes of exercise overall each day. I will do 10 press up's, 10 sit up's, 10 step up's, 10 jumps and 10 squat thrusts. I will keep doing 10 of each exercise for 5 minutes then record my heart rate and then time my recovery rate.

Symbols and Symbolism in The Rime of the Ancient Mariner :: Rime

Symbols in The Rime of the Ancient Mariner A close reading of The Rime of the Ancient Mariner will reveal that the Ancient Mariner-who is at once himself, Coleridge and all humanity-having sinned, both incurs punishment and seeks redemption; or, in other words, becomes anxiously aware of his relation to the God of Law (as symbolized by the Sun), and in his sub-consciousness earnestly entreats the forgiveness of the God of Love (represented by the Moon-symbol). ... For Professor Lowes, while he has disclosed a Coleridge of amazing intellectual grasp ... stops short on the border line of purely imaginative experience. In his long study of The Ancient Mariner, he seems to miss the essential allegory.... when all is said, his unsparable book is content to be a review of Coleridge's intellectual and creative relation to his available sources in books, in conversations and in his life history, not (save on occasion as supplying a casual argument) to articulate part with part in the poetic intention as a whole .... ... There is nowhere here or elsewhere in the book [The Road to Xanadu] a hint of the history behind the Mariner's glittering eye, a suggestion of the poet's bold transfer of the glitter in the dead seamen's eyes (Death) to those of the Mariner (Life-in-Death). The poet introduces the Mariner abruptly and repetitively as one with a glittering eye. A similar emphasis is given to the epithet bright-eyed (as in the penultimate stanza of Part VII); and when the fearful question, "Why look'st thou so?", is asked, our thoughts revert to that sinister glitter. Now consider this stanza in Part III: One after one, by the star-dogged Moon, Too quick for groan or sigh, Each turned his face with a ghastly pang, And cursed me with his eye, and these stanzas also from Part IV: The cold sweat melted from their limbs, Nor rot nor reek did they: The look with which they looked on me Had never passed away. An orphan's curse would drag to hell A spirit from on high; But ohl more horrible than that Is a curse in a dead man's eye! Seven days, seven nights, I saw that curse, And yet I could not die; and these again from Part VI: All stood together on the deck, For a charnel-dungeon fitter: All fixed on me their stony eyes, That in the Moon did glitter.

Sunday, August 18, 2019

To Kill A Mockingbird - Changes in the Characters Thought the Novel :: Kill Mockingbird essays

To Kill A Mockingbird - Changes in the Characters Thought the Novel In the novel "To Kill A Mockingbird" each of the main characters changed quite a bit. Through the experiences each character went through and the natural maturing that occurred in each of them, the characters were altered from the way they were at beginning of the book. The children, Scout and Jem, were the two most dramatically changed characters. However, Scout showed much more change than Jem did because of his mysterious hidden attitude. Scout matured from a helpless and naïve child into a much more experienced and grown-up young lady. As a growing young girl, Scout was learning and experiencing things just like any other child would though growing up. She got older and was able to understand things a lot better as well as being able to apply lessons she had learned in her everyday life. She began to act slightly more grown up in situations such as Aunt Alexandria's dinner party. Scout forgot how much she despised her Aunt and how much she disliked dresses and joined the group of women in their conversations. Despite how she didn't want to "act more like a lady", she played along with her Aunt's "campaign to teach me (Scout) to be a lady" made an exception to please her Aunt and to create some peace between them. Upon hearing the news of Tom's death she concludes "if Aunty could be a lady at a time like this, so could I." This shows how Scout was beginning to act more ladylike for her Aunt. Another way Scout changed a lot was in the way she treated Boo Radley. At the beginning of the book Jem, Dill, and herself enjoyed playing "Boo Radley" as a game and tormenting him by trying to have a chance to see him or prove their bravery by touching the house. As time went on, Scout's fears and apprehensions regarding the Radley place slowly disappeared. She mentions how "the Radley Place had ceased to terrify me (her)..." As she matures and is more able to take care of herself, she realizes more and more that Boo Radley is a human being, just like herself.

Saturday, August 17, 2019

Importance of Translation Skills Essay

The present-day rapid development of science and technology, as well as the continuous growth of cultural, economic, and political relations between nations, have confronted humanity with exceptional difficulties in the assimilation of useful and necessary information. No way has yet been found to solve the problems in overcoming language barriers and of accelerated assimilation of scientific and technological achievements by either the traditional or modern methods of teaching. A new approach to the process of teaching and learning is, therefore, required if the world is to meet the needs of today and tomorrow. Georgi Lozanov, Suggestology and Outlines of Suggestopedy (1971) The study of translation and the training of professional translators is without question an integral part of the explosion of both intercultural relations and the transmission of scientific and technological knowledge; the need for a new approach to the process of teaching and learning is certainly felt in translator and interpreter training programs around the world as well. How best to bring student translators up to speed, in the literal sense of helping them to learn and to translate rapidly and effectively? How best to get them both to retain the linguistic and cultural knowledge and to master the learning and translation skills they will need to be effective professionals? At present the prevailing pedagogical assumptions in translator training programs are (1) that there is no substitute for practical experience – to learn how to translate one must translate, translate, translate – and (2) that there is no way to accelerate that process without damaging students’ ability to detect errors in their own work. Faster is generally better in the professional world, where faster translators – provided that they continue to translate accurately – earn more money; but it is generally not considered better in the pedagogical world, where faster learners are thought to be necessarily careless, sloppy, or superficial.

Friday, August 16, 2019

Public Display of Affection

Nursing Care Plan Student Name/Date: __Nicole Reinke/ Week 5_____________ | Nursing Diagnosis |Expected Outcomes |Nursing Interventions/Rationale |Outcome Evaluation | |(Dx, related to, & as evidenced by) |(Short term (8-48 hr. ) reasonable expectations |List all interventions for each nsg. dx (include patient/family |(Patient outcome noted as met or unmet/responses | | |stated in measurable, behavioral terms, i. . , |teaching) |described) | | |action verbs) | | | |Risk for injury r/t seizures amb gait and balance |Client will remain free from falls while in the |Nurse will make sure that the call light is always in reach so |This outcome of remaining fall free was met while | |disorders. hospital. |that the client does not have to be concerned about not knowing |I was at the hospital. Everytime I went into the | | | |where the call light is when needing help. |room I made sure the call light was on her table | | | |Nure will place a â€Å"High Risk for Falls† sign above client’s bed so|and the walker was next to the bed.Client also | | | |that any person that comes into the room to help assist is aware |reported no falls. | | | |of the safety measures that need to be taken. | | | |Nurse will determine risk for falls using the evaluation tool | | | | |which includes client history of atrial fibrillation. | | | | | | | | |Nurse will place the walker near the bed to remind client to use | | | | |walker when getting up to go to the bathroom. | | | | |Nurse will explain how to use the walker, by moving walker first | | | | |and then move body to make sure client knows how to use the | | | | |walker. | | | |Nurse will also teach the client the importance of using the | | | | |walker when walking through the halls in order to prevent future |This outcome of using the walker was partially | | |Client will use a walker while in the hospital to|falls, this will also help promote activity and will give the |met. When reminded the clien t would use the | | |get to the bathroom in order to maintain safety. client something else to do instead of laying in bed all day. |walker but admitted not using it all the time. | | | | |After teaching her the importance of using the | | | | |walker and what could happen if she fell she said | | | | |she would try to make it a habit. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |Nursing Diagnosis |Expected Outcomes |Nursing Interventions/Rationale |Outcome Evaluation | |(Dx, related to, & as evidenced by) |(Short term (8-48 hr. ) reasonable expectations |List all interventions for each nsg. dx (include patient/family|(Patient outcome noted as met or unmet/responses | | |stated in measurable, behavioral terms, i. e. |teaching) |described) | | |action verbs) | | | | |3. Client will be educated on how to reduce | Nurse will assess for additonal factors leading to risk for |This outcome was not fully met. I asked about | | |risk of falls at home. |falls because sometimes medications can increase risk for |her house and the hazards that were there for | | | |falls. |falls but I wasn’t able to talk about using | | | |2.Nurse will teach the client the benefit of using nonskid |nonskid rugs or bathroom devices. But she | | | |rugs and safety devices in the bathroom. This is important to |understands the importance and will ask her | | | |teach so that the client can recognize clutter and slippery |daughter and physican when she is discharged. | | | |floors. | | | |3. Nurse will instruct client and daughter how to correct | | | | |identified hazards to make sure everything that could cause a | | | | |fall is prevented. | |

Thursday, August 15, 2019

Power Control Theory

In this paper I will describe my family environment based on Hagan’s Power- Control Theory, I will explain paternalistic and egalitarian families and which behavior my family is affected by. When comparing Hagan’s Power-Control Theory an individual wonders about their environment and how it affects there family. Hagan created a critical feminist model that used gender differences to explain the onset of criminology (Siegel, Criminology: The Core, Fourth Edition , 2011). His view described crime and delinquency rates with two factors class position the power and family functions the control (Siegel, Criminology: The Core, Fourth Edition , 2011). My family environment is almost different from most. In my household I would say our class position is a mix between under and middle class. The breadwinner within my house is my mother meaning I’m in a single-parent household. I come from a very strong family oriented surrounding and my values and belief has carried on from when I was a child to now. Even though I’m in a single parent household family members were always there to help if help was needed. I was blessed with the luxury of my mother and father providing me with everything I ever needed whether they were together or not. They have always supported my decisions whether right or wrong. I believe that even though I was in a single-parent household my mother gave plenty of ground rules and responsibilities to follow. I never steered into deviant or violent behavior I always had and still have love and support from my family no matter what. Paternalistic families are the families in which a father takes the traditional role being the breadwinner (Siegel, Criminology: The Core, Fourth Edition , 2011). The mother on the other hand remains home and does the domestic labor of cooking and cleaning. Young boys growing up in households like this tend to often steer out of control because they have more freedom and less â€Å"parenting†. Young girls are less likely to steer out of control because they have the view of what there mother does and that often influences them to be obedient in a way. Egalitarian families are when a mother and father share similar roles and positions of power within the household and workplace (Siegel, Criminology: The Core, Fourth Edition , 2011). Young girls have more freedom and lack parental control they violate law and often their behavior reflects on younger siblings. Hagan believed that young girls engage in adult status behavior rather than deviant (Siegel, Criminology: The Core, Fourth Edition , 2011). Hagan also suggested that single parent household children are more likely to deviate and have bad behavior due to an absent father (Siegel, Criminology: The Core, Fourth Edition , 2011). I believe that some of what Hagan suggested is true; on the other hand because I come from an egalitarian family I think other wise. I believe being in a single-parent household you tend to have more responsibility especially when other siblings are involved. Being an older sibling to tend to want to be that role model for your young brothers and sisters in a positive way you never want them to deviate or steer out of control and go on a negative path. When comparing Hagan’s Power-Control Theory an individual wonders about their environment and how it affects there family. As you can see the Power-Control Theory Hagan created holds some truth. I believe that its â€Å"different strokes for different folks† all people react to their family environments differently.

Wednesday, August 14, 2019

Hunger Games Research Paper

The Hunger Games The Hunger Games trilogy, by Suzanne Collins, takes place In a post-apocalyptic America with 12 (originally 13) Districts and an over controlling government who lives in the city known as The Capitol. As punishment for an uprising against the government almost 75 years before, each district must volunteer one male and one female between the ages of 12 and 18 every year.The well written and well known trilogy appeared on the American Library Association's (ALAS) list of most frequently banned and challenged books for the second year in a row in 2011 ranking third in cost frequently challenged books. The ALA defines a challenge as â€Å"a formal, written complaint filed with a library or school requesting that a book or other material be restricted or removed because of its content or appropriateness† (ALA). The protagonist in The Hunger Games trilogy, Catkins Overseen, must survive The Hunger Games while facing many challenges.The Hunger Games trilogy is on the LA'S list of Banned and Challenged books because of violence, being unsuited to age group, and being anta-Ethel, despite Its many contributing factors which make It a favorable trilogy, including many historical attributes. Violence is never a good thing, especially when it comes to killing. The Hunger Games trilogy Is a war trilogy with a lot of violence. Collins does a very good Job at putting In an appropriate amount of violence In each book to give It Just the right effect of gruesomeness (Bobbin).The violence in the trilogy occurs very often, mainly while the tributes are in the arena. As the tributes rise up on metal platforms, a giant metallic Cornucopia filled with helpful supplies sits in the center. Just seconds Into the games. Tributes are being slaughtered and picked off by other tributes. A boy. I think from District 9, reaches the pack at the same time I do and for a brief time we grapple for it and then he coughs, spattering my face with blood. I stagger back, repuls ed by the warm sticky spray. Then the boy slips to the ground. That's when I see the knife In his back. Collins 158) Within the first couple of minutes of the games, when everyone charges in to gather supplies from the Cornucopia, fighting starts right away and many tributes are already killed Immediately. When Cat, the male tribute from District 1, sees that the supplies that him, and the members of his alliance, had organized Into a pyramid has been blown up he goes Into a rage and walks over to the boy from District 3, who planted the mines after Cat told him to, and snapped his neck (Collins 224). The violence in this trilogy is ongoing and a natural part of a dyspepsia society.Violence is also one of the main reasons why it has been challenged for being unsuited to the age group targeted. Throughout The Hunger Games, suspense builds and the violence becomes more frequent which is one of the reasons that many parents, including a mother from Softwood, New Hampshire, have challen ged it. In 2010, the mother of a seventh- grade student claimed â€Å"her daughter was having nightmares and that the children In the book were being exploited for their having to fight each other for entertainment† (CTD. In Floorboards).The mother's challenge was unsuccessful and her daughter was taken out of class while the rest of the student read. Society would. A few of these ethical dilemmas include lying and slaughterhouse the trilogy, she is forced to face many choices that go against her morals in order to save someone (including herself) pay the ultimate price of their lives (Bobbin). Not many people would be willing to kill someone for any reason even if it is to save someone else's life which are dilemmas Catkins faces on a day to day basis, both inside the arena and out.A decision that Catkins faces is to either kill her friend and fellow tribute from District 12 and win, or kill herself and let PETA win. Both Catkins and PETA choose that they would rather kill t hemselves than kill one another and let the Capitol have no single victor (Bobbin). There are many other decisions that Catkins and her friends must make throughout the trilogy. Although the Hunger Games has been challenged by many people to be taken off shelves, very few have been successful because it has many contributing factors that make the trilogy marvelous.Many history teachers like to teach this book due to the many historical attributes throughout the book. Many history teachers say that Collins based Catkins off of the hero in the myth of Theses and the Minotaur (or the Labyrinth myth). According to the author of the Percy Jackson series, Rick Ordain, â€Å"Collins has transformed the ancient Labyrinth myth into a terrifyingly believable tale of future America† (Ordain). In a high school in Texas, English teacher Rebecca Tortes stated that â€Å"History teachers also enjoyed the references to classic history and gladiator theme† (CTD. N Smith). Many history teachers say this because fighting for the entertainment of the government is what gladiators and these tributes did. All in all, The Hunger Games is a thrilling trilogy in which many fight for the government's entertainment. Many challenges saying that The Hunger Games are violent, unsuited to the age group, and anti-ethic have been made but few have been successful because of the many historical references made throughout the trilogy.

Discuss the value of having a strong corporate brand for an Essay

Discuss the value of having a strong corporate brand for an organisation - McDonalds - Essay Example (McDonalds Corporation, 2008; Brand Republic, 2002) For this study, the student will first define the true meaning of brand followed by the basic information related to the establishment of a brand. After discussing how McDonald’s have been managing its corporate brand over the years, the student will examine the importance of branding within the hospitality industry. Prior to the conclusion, the student will enumerate the benefits attached with having a strong brand on the part of McDonald’s and its consumers. Brand is defined as the â€Å"name, term, sign, symbol, design, or a combination of these† (Kotler, 2000: 404) such as the yellow coloured ‘M’ sign of McDonald’s. Basically, the main purpose of a brand name is to enable the consumers to identify the products or services of one company from a similar product that is being offered by other companies. Aside from using a simple brand name, it is also possible for McDonald’s to have a brand extension such as in the case of ‘McDonald’s Happy Meal’ or ‘McDonald’s land or playplace’ used in targeting children (Gidman, 2008; Roberto & Roberto, 2004) offered by the company; (2) the physical and emotional benefits the consumers get out of patronizing the company’s product and services; (3) the values of the company in terms of its capability to render a high quality product to its target consumers; (4) the corporate culture such as being organized in terms of delivering its services to the public; and (5) the kind of consumers that patronizes the products and services offered by the company. (Aaker, 1997; Kapferer, 1992: 38) There are many ways on how to establish a brand. Marketing managers or a company owner(s) has the option to use the founder’s name(s), location, the quality of a product, the lifestyle of a company’s target market, an artificial name, a culture or a heritage. (Urde et al., 2007;